The Wicked Family started out as a bunch of Swedish riders who loved the thrill of speed and the excitement of mastering raw engine power. From the motocross track to the dirt of the forest trail, we were always out looking for adventure and to push our limits to the next level. But it wasn’t just the adrenaline that hooked us: it was the people we met along the way and the sense of true freedom that came with living life to the max.

As our love for all kinds of adventure grew, so did our need to contribute to the sport that we loved: pushing us to create products that were not only cool but functional, allowing riders to take on any challenge. And so, Wicked Family was born, with the goal of making MX gear and apparel that worked for real in the wicked adventure of life.

We launched our brand in 2018, and since then, we’ve been growing fast across the world, offering high-quality MX gear in a fun and flexible way. With our mix & match concept, you can create your own unique style on the track, allowing you to show off your personality and stand out from the crowd.

Today, we have affiliates in Sweden, South Africa and the United States, made up of passionate riders and creative minds all with the goal to create the best for our community.

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At instagram you will find us at “thewickedfamily”.

At facebook you will find us at “wickedfamilycommunity”